Integrations overview

Every data source you can connect to AdPage, what each one needs from you, and what it puts in your reports.

AdPage reports are only as complete as the sources behind them. Every integration on this page is read-only: AdPage pulls data in, and never writes back, changes a campaign or sends anything on your behalf. There are two deliberate exceptions: Google Tag Manager, which can be granted edit access, and Returns to Google Ads, which retracts or lowers the Google Ads conversions of returned orders once you switch it on. Both pages say so explicitly.

How connecting works

Almost every integration is stored per container. A customer with three webshops connects each container separately, and disconnecting one leaves the others alone. The exceptions are the AI assistants, which work at account level.

There are two ways in:

• OAuth — you are sent to the platform, you approve AdPage, and you come back. No password or key is ever typed into AdPage. Most advertising platforms work this way.

• Keys — you paste credentials you created in the other system. AdPage tests them before storing them, so a key that does not work is never saved.

In both cases you start the same way: open Integrations, pick the container at the top of the page, then open the tile.

Who needs to do the connecting

Whoever completes an OAuth connection needs two things at once: an AdPage login with access to that container, and access to the account at the platform — the Google account that can see the GA4 property, the Facebook account with Analyst rights on the ad account, and so on.

That combination is worth thinking about before you start. If your client owns the ad account and you do not, either you are given access at the platform, or they are given an AdPage login for that container. There is no way to hand out a connect link that works without an AdPage account.

Check which account you are signed in as before you approve. When a connection starts — particularly when the Data Assistant sets one up for you — AdPage shows a confirmation screen naming the AdPage account you are in and the container the connection will be saved against, and warns you when that container is not visible in your account.

Read it. Approving from the wrong AdPage account stores the integration on the wrong container, and that screen is the only thing that catches it.

Advertising

Integration	How you connect	What it brings in
Google Ads	OAuth (Google)	Campaign cost, clicks and conversions
Meta Ads	OAuth (Meta)	Facebook and Instagram cost and conversions
TikTok Ads	OAuth (TikTok)	TikTok campaign cost and conversions
LinkedIn Ads	OAuth (LinkedIn)	LinkedIn campaign cost and conversions
Pinterest Ads	OAuth (Pinterest)	Pinterest cost, conversions and Pin data
Snapchat Ads	OAuth (Snapchat)	Snapchat campaign cost and conversions
Microsoft Advertising	OAuth (Microsoft)	Bing / Microsoft cost and conversions

Analytics and tagging

Integration	How you connect	What it brings in
Google Analytics	OAuth (Google)	GA4 sessions, conversions and traffic sources
Google Tag Manager	OAuth (Google)	Tags, triggers and variables, for auditing
Google Search Console	OAuth (Google, its own sign-in)	Organic clicks, impressions and position, index status
AdPage Tracking	Already on	Your own server-side tracking data

Webshop and orders

Integration	How you connect	What it brings in
Shopify	OAuth (Shopify)	Orders, products, customers and stock
Magento	API keys	Orders, revenue and product data
Shopware	API keys	Orders, revenue and product data
Lightspeed	API keys	Orders and revenue from Lightspeed eCom
Returnista	API key	Returns, return reasons and return rate per channel
Returnless	API key	Returns, return reasons and return rate per channel
AdPage Feed	Your own API	Weekly revenue and returns from any system

Email and lifecycle

Integration	How you connect	What it brings in
Klaviyo	OAuth (Klaviyo)	Campaign and flow revenue, list growth
MailCampaigns	API key + token	Mailings, opens, clicks and email revenue
Spotler Mail+	API key + secret	Mailings, clicks, weekly send volume and email revenue

Organic and AI

Integration	How you connect	What it brings in
Facebook & Instagram organic	Part of Meta OAuth	Followers, reach, engagement and top posts
AI assistants	Account-level sign-in	Your AdPage data inside Claude, ChatGPT or Manus

Not every tile is visible to everyone

Some integrations are released gradually and are switched on per customer: Shopify, Snapchat Ads, Pinterest Ads, Microsoft Advertising, Klaviyo, Facebook & Instagram organic, and the AdPage Feed. If a tile from this list is missing on your Integrations page, it has not been enabled for your account yet — ask [e-mail] to turn it on.

When a connection breaks

OAuth access does not last forever. Someone changes their password, removes AdPage from their connected apps, or loses access to the ad account — and the connection stops.

For Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Meta, TikTok, LinkedIn and Pinterest, AdPage checks this automatically every day and emails you when a connection needs attention. Snapchat, Microsoft Advertising, Klaviyo and the key-based integrations are not yet part of that daily check, so for those a tile that says the connection expired is the first signal.

Google Analytics, Google Ads and Google Tag Manager share one access. They are approved through a single Google account. If that access is withdrawn, all three stop at once — reconnecting one does not bring the other two back, so check all three.

Google Search Console is the exception: it has its own Google sign-in, so it keeps working when the other three stop, and needs reconnecting on its own when it breaks.