> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/data-and-insights/marketing-integrations/facebook-and-instagram-organic.md). # Facebook & Instagram organic See followers, reach, engagement and top posts for your own Facebook Page and Instagram account. Your own Page and Instagram account, measured next to everything you pay for. Followers, reach, engagement and which posts actually did something. This is about the accounts you own — not advertising, and not anyone else's profile. {% hint style="info" %} This integration is released per customer. If you do not see it on your Integrations page, ask to enable it. {% endhint %} ### Before you start Organic data rides along with the **Meta Ads** connection — it is the same approval, with extra permissions. If Meta is already connected, you may only need to choose which Page to use. You need: * A Facebook account with access to the **Page** whose data you want. * For Instagram: a **Business or Creator** account, **linked to that Page**. Instagram insights are served through the Page, so a personal Instagram account or one not linked to a Page returns nothing at all. The permissions requested on top of the ads scope are `instagram_basic`, `instagram_manage_insights`, `pages_show_list` and `pages_read_engagement` — all read-only. AdPage cannot post, reply or change anything. ### Connect organic social {% stepper %} {% step %} #### Connect Meta, or reconnect it Open the **Meta Ads** tile and connect. The organic permissions are included by default. If Meta is already connected from before this was enabled, reconnect once so the extra permissions are granted. {% endstep %} {% step %} #### Approve the Page Meta asks which Pages AdPage may access. Enable the Page you want — the same per-item toggles as the ad accounts, and the same trap: a Page left off is not granted. {% endstep %} {% step %} #### Pick the Page in AdPage Back in AdPage, open the Page setup in the Meta tile and select which Page belongs to this container. If the Page has a linked Instagram account, AdPage shows the handle so you can confirm it is the right one. {% endstep %} {% endstepper %} ### What you get The **Organic Social** section of Data Studio: * **Overview** — followers, net growth, impressions, reach, outbound clicks and engagement for the period. * **Follower trend** — daily follower totals, so a spike lines up against what you posted or paid for. * **Top posts** — ranked by engagement, with reach and clicks per post. The useful part is the comparison. Organic reach next to paid spend answers a question neither number answers alone: whether a campaign lifted the account as a whole, or only bought the clicks it was charged for. ### Reading the numbers **Organic and paid reach overlap.** Someone can see a post and an ad. Do not add the two — the sum counts people twice. **Meta redefines its metrics periodically.** Reach and impressions have changed definition more than once, and Meta does not restate history when it does. A step change on a specific date with no matching change in behaviour is usually this. **Instagram insights have a shorter history.** Meta serves a limited window for some Instagram metrics, so a long lookback can be complete for Facebook and partial for Instagram in the same view. **Engagement rate is derived.** Where Meta does not report a rate, AdPage calculates it as engagements divided by impressions. If you compare against a tool using followers as the denominator, the numbers will differ for reasons that have nothing to do with your account. ### Troubleshooting **No Pages appear.** The approved account has no Page role, or the Page was left off during consent. Check under **Page settings → Page access**, then reconnect. **The Page appears but Instagram data is empty.** Almost always the link: the Instagram account must be Business or Creator *and* connected to that Page. Check in Instagram under **Settings → Account type and tools**. A personal account cannot return insights, whatever permissions are granted. **Followers show but posts do not.** `pages_read_engagement` was not granted. Reconnect Meta and approve the full set. **The widget says not connected, but Meta Ads works.** The Meta connection predates the organic permissions. Reconnect once. Still stuck? Contact with the container, the Page name and the Instagram handle. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.adpage.io/data-and-insights/marketing-integrations/facebook-and-instagram-organic.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.