> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/data-and-insights/marketing-integrations/pinterest-ads.md).

# Pinterest Ads

Connect Pinterest Ads for campaign cost, conversions and Pin performance in your reports and the Marketing Mix Model.

Connect Pinterest so AdPage can read your campaign cost and conversions, and — unless you opt out — your own boards and Pins. The connection is **read-only**: `ads:read` for advertising, plus `user_accounts:read`, `pins:read` and `boards:read` for organic. None of them can create or change a Pin.

{% hint style="info" %}
This integration is released per customer. If you do not see the tile, ask <support@adpage.io> to enable it.
{% endhint %}

### Before you start

You need a Pinterest **business** account with access to the ad accounts you want. A personal Pinterest account cannot hold ad accounts, and converting one is free but done on Pinterest's side.

If your ad account is managed through Pinterest Business Access, make sure the user has an analyst role or higher on it.

### Connect Pinterest Ads

{% stepper %}
{% step %}

#### Open the tile

Go to **Integrations**, select the container, and open the **Pinterest Ads** tile.
{% endstep %}

{% step %}

#### Approve access at Pinterest

Select connect. Pinterest shows what AdPage is requesting and returns you afterwards.

Organic scopes are included by default. If you want advertising data only, ask support for the ads-only connect link.
{% endstep %}

{% step %}

#### Choose your ad accounts

Tick the ad accounts that belong to this container and save.
{% endstep %}
{% endstepper %}

### What you get

Pinterest cost and conversions in **Channel KPIs** and **Campaigns & Attribution**, and spend in the **Marketing Mix Model**.

Pinterest is a planning surface — people save things they intend to buy later. That makes its last-click performance look weak and its modelled contribution look better, and the Marketing Mix Model is where that difference becomes visible instead of just being argued about.

Where organic scopes are granted, your own Pins and boards feed the **Organic Social** section.

### Reading the numbers

{% hint style="warning" %}
**Pinterest's attribution window is unusually long.** Its default counts conversions up to 30 days after a click and 30 days after a view — far wider than the other platforms. A single Pin can keep being credited for a month, so Pinterest's own conversion count will be much higher than AdPage's last-click figure.
{% endhint %}

**Saves are not clicks.** A saved Pin can produce a visit weeks later, arriving as direct or organic traffic with no Pinterest parameter attached. That traffic is real and Pinterest caused it, but no click-based system will say so.

**Small-volume noise.** Pinterest budgets are typically smaller than Google or Meta. Read weeks or months.

### Troubleshooting

**No ad accounts appear.** The account is personal rather than business, or the user has no role on the ad account. Check under Pinterest **Business Access**.

**Organic data is missing but ads work.** The connection was made ads-only, or the organic scopes were declined. Reconnect with the default link.

**The tile says the connection expired.** Reconnect from the tile.

**Conversions are far below Pinterest's own report.** Expected — the 30-day windows explain most of it. Compare cost first; if cost matches, the connection is healthy.

Still stuck? Contact <support@adpage.io> with the container and the ad account ID.


---

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