> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/data-and-insights/marketing-integrations/shopify.md). # Shopify Connect your Shopify store for orders, products, customers and stock — and the Shopify-only sections of Data Studio. Connect Shopify so AdPage reads your orders from the shop itself rather than inferring them from tracking. Order data from the source is what makes revenue in your reports match what you actually banked. {% hint style="info" %} This integration is released per customer. If you do not see the tile, ask to enable it. {% endhint %} ### Before you start You need to be **staff with app-install rights** on the Shopify store, or the store owner. Have your **myshopify domain** ready — `yourstore.myshopify.com`. This is the permanent internal domain, not your customer-facing one. Find it in Shopify under **Settings → Domains**; it is also visible in the browser address bar while you are in the admin. You can type either form into AdPage — `yourstore` or the full `yourstore.myshopify.com` — and it will be completed for you. A custom domain such as `www.yourstore.com` will not work here. ### Connect Shopify {% stepper %} {% step %} #### Open the tile Go to **Integrations**, select the container, and open the **Shopify** tile. {% endstep %} {% step %} #### Enter your myshopify domain Type the store address and select connect. AdPage sends you to your own Shopify admin to install the app. {% endstep %} {% step %} #### Approve the app in Shopify Shopify lists what the app will be able to read. Approve, and you are returned to AdPage with the store connected. {% endstep %} {% endstepper %} ### What you get Shopify unlocks the widest data set of any integration, because the shop knows things tracking never sees — refunds, discount codes, repeat purchases, stock. * **Orders and revenue** — what was really sold, including cancellations and refunds. * **Product performance** — what sells, what is returned, what sits. * **Customer insights** — new versus returning, repeat rate, customer value over time. * **Drop Performance** — sell-through for a launch, hour by hour. * **Influencer ROI** — revenue per influencer or discount code, next to the traffic it brought. * **Back-in-Stock Demand** — what people wanted while it was unavailable. The last three exist only with Shopify connected; no other source carries what they need. ### Reading the numbers **Shopify is the authority on revenue.** Where Shopify and a tracked figure disagree, Shopify is right about what was sold. Tracking is right about where the visit came from. They answer different questions. **Refunds are backdated.** A refund lowers the revenue of the original order date, so last month's total can drop after month end. That is correct behaviour, and it is why a report run twice can differ. **Test orders count.** Orders placed through Shopify's Bogus Gateway or by staff testing checkout are real orders to the API. Cancel or archive them, or expect a small distortion on quiet days. **Multi-currency is reported as presented.** Stores selling in several currencies through Shopify Markets report in the presentment currency per order. ### Troubleshooting **"Enter a valid myshopify.com address".** You entered a custom domain. Use the `.myshopify.com` one from **Settings → Domains**. **The install screen says you do not have permission.** Your staff account cannot install apps. The store owner can either install it or grant you the permission. **You are returned to AdPage but nothing is connected.** Usually the container was not selected before starting, so there was nothing to attach the store to. Select the container first, then reconnect. **Revenue does not match Shopify Analytics.** Check whether Shopify's report includes taxes and shipping and whether yours does, and whether refunds have been applied since. Those two explain nearly every mismatch. **Orders stop arriving after a store migration.** A replatformed or renamed store is a different store to the API. Disconnect and reconnect. Still stuck? Contact with the container and the myshopify domain. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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