> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/faq/faq-nl/marketingoptimalisatie/welke-standaard-meta-ads-gebeurtenissen-komen-overeen-met-standaard-ga4-gebeurtenissen.md).

# Welke standaard Meta Ads-gebeurtenissen komen overeen met standaard GA4-gebeurtenissen?

Koppel standaard GA4-gebeurtenissen aan de bijbehorende Meta Ads-gebeurtenissen.

Wanneer je server-side tagging voor Meta Ads instelt, kom je voor een praktische uitdaging te staan: hoewel beide platforms werken volgens het GA4 Measurement Protocol, dat inmiddels de internetstandaard is geworden, gebruiken ze verschillende naamgevingsconventies voor dezelfde gebeurtenissen.

Waar GA4 kleine letters en underscores gebruikt (bijv. add\_to\_cart), gebruikt Meta Ads PascalCase-notatie (AddToCart). Correcte eventmapping is essentieel voor consistente gegevensverzameling en betrouwbare attributie van conversies in beide systemen.

De onderstaande tabel bevat de standaard eventnamen zoals erkend door GA4 en Meta Ads. Houd er rekening mee dat deze hoofdlettergevoelig zijn en exact aan de specificaties moeten voldoen.

| page\_view          | PageView             |
| ------------------- | -------------------- |
| add\_payment\_info  | AddPaymentInfo       |
| add\_to\_cart       | AddToCart            |
| add\_to\_wishlist   | AddToWishlist        |
| sign\_up            | CompleteRegistration |
| contact             | Contact              |
| customize\_product  | CustomizeProduct     |
| donate              | Donate               |
| find\_location      | FindLocation         |
| begin\_checkout     | InitiateCheckout     |
| generate\_lead      | Lead                 |
| purchase            | Purchase             |
| schedule            | Schedule             |
| search              | Search               |
| start\_trial        | StartTrial           |
| submit\_application | SubmitApplication    |
| subscribe           | Subscribe            |
| view\_content       | ViewContent          |


---

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