> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/integrations-marketingtools/chatgpt-ads/where-to-find-the-openai-pixel-id-and-api-key.md).

# Where to find the OpenAI Pixel ID and API Key

How to retrieve the OpenAI Pixel ID and API Key via OpenAI Ads Manager

To send server-side events to ChatGPT Ads, you need two values: the **Pixel ID** of the pixel you want to send events to, and an **API Key** that authorises those events. Both come from the client's OpenAI Ads Manager account.

{% hint style="info" %}
Access to OpenAI Ads Manager is still limited while the platform is in early rollout. If the client doesn't have these yet, they'll need to request Conversions API access from their OpenAI account team before you can implement this tracking.
{% endhint %}

### Finding the OpenAI Pixel ID

{% stepper %}
{% step %}

#### Open OpenAI Ads Manager

Ask the client for access to their OpenAI Ads Manager account, or have them share the values with you directly.
{% endstep %}

{% step %}

#### Find the pixel

In the account's conversion tracking settings, locate the conversion pixel the client created. The Pixel ID is listed there.
{% endstep %}
{% endstepper %}

### Finding the API Key

{% stepper %}
{% step %}

#### Request Conversions API access

The API Key isn't self-service yet. The client needs to request it from their OpenAI account team.
{% endstep %}

{% step %}

#### Store the key securely

Once issued, treat the API Key like any other access token: only enter it into the OpenAI Conversions API tag in the GTM server container, and don't share it outside of that.
{% endstep %}
{% endstepper %}


---

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