> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/integrations-marketingtools/google-ads/where-to-find-the-google-ads-conversion-id-and-conversion-labels.md).

# Where to find the Google Ads Conversion ID and Conversion Labels

How to set up new conversion actions to find the Conversion ID and their Conversion Labels

For Google Ads conversion tracking you need two values: the Conversion ID and a Conversion Label. The Conversion ID is the same for your entire Google Ads account. The Conversion Label is different for every conversion action, so you need a separate label for every conversion you want to measure, for example purchase, add to cart and begin checkout.

### **Create new conversion actions**

{% stepper %}
{% step %}

#### Log in to your Google Ads account

Log in to the correct Google Ads account: [https://ads.google.com](https://ads.google.com/)
{% endstep %}

{% step %}

#### Open your Goals

Navigate towards the Goals of your Google Ads account.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FCn4I6oqOAukhQu1cMKam%2Fimage%20(52).png?alt=media&amp;token=a37cd2d0-c242-4d2f-85fb-2d56dcb3c1db" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Create new conversion actions

Create a new conversion action by clickin on the blue button

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FIhPCfnY4uMujQfri7QUn%2Fimage.png?alt=media&amp;token=043e2f1e-0e85-4f68-a310-ba118cf7c801" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Conversions on a website

Select the option Conversions on a website.&#x20;

If you have never set up conversion actions yet, you'll be asked to submit your website URL. After doing this, select the Google Tag option to set up conversions.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FZFy3549cPeTr6Fg47HSE%2Fimage.png?alt=media&amp;token=5a3e0018-3b5e-475c-a2b2-345e8332b1c0" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Select the correct conversion category

In this step you'll be asked to select a category for your new conversion actions. After selecting a category, you can create new conversion action.

If you want to measure purchase events, select the Purchase category.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FbOcH4mZZLjGLdzSAntCo%2Fimage.png?alt=media&amp;token=25808057-d093-42d7-bbc1-61b7d95dbbdd" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Create a new conversion action

When you start creating a new conversion, you'll have to set up these settings:

* Choose **Manually with code**
* In the Conversion Settings, set up:
  * **Secondary action** as Action optimization, to ensure your new conversion action doesn't immediately have effect on your campaigns
  * Fill in a clear **Conversion name**
  * Set up the **Attribution settings** through the Attribution model and the conversion windows
  * Enable the **Enhanced Conversions** setting if you are able to, and want to, send user-provided data with your events like e-mail and phone

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2F0Bxe1rvUW7M8WcRRYpzt%2Fimage.png?alt=media&amp;token=e6cb3901-454e-416c-9399-dcc29650de10" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Find the Conversion ID and Conversion Labels

If you have set up a new conversion action / multiple conversion actions, you can now find the Conversion ID and Conversion Label(s) in the next step.

In the Set up settings, select **Use Google Tag Manager**. Here you'll be able to find the Conversion ID and Conversion Labels.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FNJBltjojFbPETuOeRFPZ%2Fimage.png?alt=media&amp;token=0b8b840c-e966-49f5-90bd-e38a974430c8" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### **Find the ID and Labels for existing conversion actions**

{% hint style="danger" %}
**Make sure you only set up tracking once for a conversion action. If you already have set up client-side tagging for a specific conversion action, don't set up server-side tagging for the same one. Create a new conversion action by following the steps above if this is the case.**
{% endhint %}

{% stepper %}
{% step %}

#### Log in to your Google Ads account

Log in to the correct Google Ads account: [https://ads.google.com](https://ads.google.com/)
{% endstep %}

{% step %}

#### Open your Goals

Navigate towards the Goals of your Google Ads account.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FCn4I6oqOAukhQu1cMKam%2Fimage%20(52).png?alt=media&amp;token=a37cd2d0-c242-4d2f-85fb-2d56dcb3c1db" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Open the conversion action

Open the correct conversion action by clicking on it. This will open the conversion action details.
{% endstep %}

{% step %}

#### Find the Conversion ID and Label

Scroll to the bottom of the conversion action details. Click on **Manage** behind the Manual Event data source.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2Fv3hMCEMT7rLuDIkzYXJN%2Fimage.png?alt=media&amp;token=2d7a92f5-b567-4191-83df-4a7d1e61c015" alt=""><figcaption></figcaption></figure>

Select the **Use Google Tag Manager** option to find the Conversion ID and Conversion Label.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2F4Ql9FvJiQPfNYQLn11mY%2Fimage.png?alt=media&amp;token=f288c839-0a4a-4d7f-b5a3-bb97fb920707" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}


---

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