> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/integrations-marketingtools/meta-ads/where-to-find-the-meta-pixel-id-and-the-meta-api-token.md).

# Where to find the Meta Pixel ID and the Meta API Token

How to retrieve the Meta Pixel ID and Meta API Token via the Meta Business Suite

To send server-side events to Meta Ads, you need two values: the Pixel ID of the pixel you want to send events to, and a Conversions API access token that authorises those events. You can find both in the Meta Events Manager.

### Finding your Meta Pixel ID

{% stepper %}
{% step %}

#### Open the Meta Business Suite

Go towards [business.facebook.com](https://business.facebook.com/) to open your Meta Business Suite.
{% endstep %}

{% step %}

#### Open the Meta Events Manager

Select the correct account, and open this account's Events Manager.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FHUdhkIhGbGBgE09aN9Pi%2Fimage.png?alt=media&amp;token=b9f883c2-728b-4354-a104-95cebb37d80e" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Find the Pixel ID

In the Pixel overview, select the correct pixel. In this pixel go towards the Settings and find the Dataset ID.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FYRJl2Mo72OvVinT3uKCX%2Fimage.png?alt=media&amp;token=1791f25a-b3a9-4a1c-bbfb-c07d9eaa725b" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### Finding your Meta API Token

{% stepper %}
{% step %}

#### Open the Meta Business Suite

Go towards [business.facebook.com](https://business.facebook.com/) to open your Meta Business Suite.
{% endstep %}

{% step %}

#### Open the Meta Events Manager

Select the correct account, and open this account's Events Manager.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FrL6QdRaJw7q7KfM4Qy1p%2Fimage.png?alt=media&amp;token=28d80003-5b22-4206-8c6c-2922bf2c2a05" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Generate the API Token

In the Pixel overview, select the correct pixel. In this pixel go towards the Settings and find the Conversion API settings. Here you can generate an API Token by manually generating it.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FfFLz0tlWX5Im7zquMPnK%2Fimage.png?alt=media&amp;token=db6ba4f3-fcea-4c51-b3c5-2e5b4b2bc662" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}


---

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