> For the complete documentation index, see [llms.txt](https://docs.adpage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adpage.io/integrations-marketingtools/pinterest-ads/where-to-find-the-pinterest-tag-id-advertiser-id-and-api-token.md).

# Where to find the Pinterest Tag ID, Advertiser ID and API Token

How to retrieve the Pinterest Tag ID, Advertiser ID and API Token

Pinterest works with different identifiers for client-side tagging and for server-side tracking. The Tag ID is used for the Pinterest tag in the browser. The Advertiser ID and the API token are used for the Conversions API.

### Pinterest Tag ID

Go towards your Pinterest Ads Conversions: <https://ads.pinterest.com/conversion_tags/>

Underneath Tag Management you'll be able to find the ID of your Pinterest Tag.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FYiaLV7g6de04MQZCJfI6%2Fimage.png?alt=media&amp;token=f443cd2c-009f-4203-af58-fd11585b633e" alt=""><figcaption></figcaption></figure>

### Pinterest Advertiser ID

Go towards your Pinterest Business Account: <https://www.pinterest.com/business/login>

In the **Dashboard** you are able to find all the Ad Accounts you have access to in the **Business Overview**. The ID underneath the Ad Account name is the Advertiser ID.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FmaOSaoOz6mHVeWOlisJI%2Fimage.png?alt=media&amp;token=46ace7c5-16f2-4447-a79b-3ff198fc4074" alt=""><figcaption></figcaption></figure>

### Pinterest API Token

Go towards your Pinterest Ads Conversions: <https://ads.pinterest.com/conversion_tags/>

Select the **Set up API** option in the menu. Here you can generate a new token.

<figure><img src="https://1274044937-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA65KwL1NwewlJbtCXsXd%2Fuploads%2FMbIDppjNzEkqesE9kcRt%2Fimage.png?alt=media&amp;token=de03e6e0-96c2-469a-b3e0-c6647e609dc7" alt=""><figcaption></figcaption></figure>


---

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